This South Korean company operates primarily as a digital advertising and marketing technology provider. It develops and manages a diverse portfolio of advertising solutions, including mobile advertising platforms, performance marketing services, and programmatic advertising exchanges. They enable advertisers to reach targeted audiences across various digital channels, optimizing campaign performance through data-driven insights and advanced targeting technologies. The company facilitates the buying and selling of digital ad space through their own platforms, connecting publishers with advertisers efficiently. Beyond pure advertising, they offer related services such as campaign planning and execution, data analytics, and technology consulting to support their clients' marketing efforts. They also invest in developing innovative marketing technologies, often leveraging artificial intelligence and machine learning to improve ad effectiveness and user engagement. The firm caters to a wide range of clients, including both domestic and international brands, seeking to maximize their digital marketing reach and impact. Furthermore, they may engage in content marketing and other forms of digital content creation to enhance their service offerings. Their business model is built around connecting advertisers and publishers, creating value through technology-driven advertising solutions and related services, ultimately generating revenue through the facilitation of digital advertising campaigns.